The distance theory takes is not that of retreat, but that of exorcism. It thus takes on the power of a fatal sign, even more inexorable than reality, and which can perhaps protect us from this inexorable reality, this objectivity, from this brilliance of the world, whose indifference would enrage us if we were lucid.
Let us be Stoics: If the world is fatal, let us be more fatal than it. If it is indifferent, let us be more indifferent. We must conquer the world and seduce it through an indifference that is at least equal to the world’s.
. Jean Baudrillard